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Tights of the Future
Can Artificial Intelligence help us to imagine the tights of the future?
Oroblù - a brand of CSP International Fashion Group, in partnership with LYCRA® - The LYCRA Company brand - has conducted a survey on what we can expect from the tights of the future. The idea came about in celebration of the first 50 years of CSP, the historic company founded in 1973 in Ceresara, a few kilometres from Lake Garda, in the heart of Mantua's sock district, which has always been the industrial partner of The LYCRA Company, united in their common pursuit of envisioning and anticipating the future with innovative products.
Tights of the Future
Can Artificial Intelligence help us to imagine the tights of the future?
Oroblù - a brand of CSP International Fashion Group, in partnership with LYCRA® - The LYCRA Company brand - has conducted a survey on what we can expect from the tights of the future. The idea came about in celebration of the first 50 years of CSP, the historic company founded in 1973 in Ceresara, a few kilometres from Lake Garda, in the heart of Mantua's sock district, which has always been the industrial partner of The LYCRA Company, united in their common pursuit of envisioning and anticipating the future with innovative products.
The project stems from the professionalism of the Italian fashion photographer Andrea Baioni, with a particular interest in 3D art, and experience arising from different international projects in the field of artificial intelligence.
All the project's images were created with Artificial intelligence without using a single product from the Oroblù collection and yet already in these earliest stages it is easy to see how research and development teams will be able to draw new inspiration from this tool as well.
The project stems from the professionalism of the Italian fashion photographer Andrea Baioni, with a particular interest in 3D art, and experience arising from different international projects in the field of artificial intelligence.
All the project's images were created with Artificial intelligence without using a single product from the Oroblù collection and yet already in these earliest stages it is easy to see how research and development teams will be able to draw new inspiration from this tool as well.
Generative Artificial Intelligence
The first step involved entering the simple query "what will tights of the future be like?" into text-to-image Artificial Intelligence programs, which generate images from search words.
For this project we used generative AI to envisage the future of tights. By taking a stance and questioning whether AI alone can replace humans, we started by asking AI to imagine the tights of the future, without the input of any other keywords. Unlike traditional methods, in which AI is guided by specific data, keywords or human indications, in this case we let AI run free. The challenge lay in letting the machine explore the possibilities of tights, free from any constraints or preconceptions, left to its own learning and generation devices.
Generative Artificial Intelligence
The first step involved entering the simple query "what will tights of the future be like?" into text-to-image Artificial Intelligence programs, which generate images from search words.
For this project we used generative AI to envisage the future of tights. By taking a stance and questioning whether AI alone can replace humans, we started by asking AI to imagine the tights of the future, without the input of any other keywords. Unlike traditional methods, in which AI is guided by specific data, keywords or human indications, in this case we let AI run free. The challenge lay in letting the machine explore the possibilities of tights, free from any constraints or preconceptions, left to its own learning and generation devices.
This gave rise to a unique and innovative collection of designs and concepts for tights, albeit lacking in coherence. Occasionally generative AI has succeeded in aligning with the codified aesthetic, communication and product canons of the sector, however other times it yielded discordant images, infeasible or useless products.
Without human control, generative AI may produce results out of the desired context, or inappropriate for the target, or yield a vast range of results that are more or less qualitatively valid.
In conclusion, while the unguided approach enabled unprecedented creative freedom in the tights projects, it also required careful consideration and the balancing of these potential limits. Working this way enabled us to explore new frontiers of fashion design, shedding further insight on how AI can be used to imagine the future.
This gave rise to a unique and innovative collection of designs and concepts for tights, albeit lacking in coherence. Occasionally generative AI has succeeded in aligning with the codified aesthetic, communication and product canons of the sector, however other times it yielded discordant images, infeasible or useless products.
Without human control, generative AI may produce results out of the desired context, or inappropriate for the target, or yield a vast range of results that are more or less qualitatively valid.
In conclusion, while the unguided approach enabled unprecedented creative freedom in the tights projects, it also required careful consideration and the balancing of these potential limits. Working this way enabled us to explore new frontiers of fashion design, shedding further insight on how AI can be used to imagine the future.
Internal data
An anonymous questionnaire was distributed to employees of the groups CSP International Fashion and The Lycra Company to collect ideas from professionals on key words in order to interrogate AI once more.
The authoritative voices with a wealth of know-how about the product focused in particular on duration and comfort, for which future expectations run high, especially in terms of raw materials and yarns. Veritable product innovations were also considered, such as the 3D printing of custom tights, or the fitting of socks with Hi-Tech devices. All this resulted in a sustainable, recyclable or biodegradable product, in addition to curative and cosmetic properties. There was also great focus on heat regulation: a product capable of heating, but above all cooling or offering sun protection, was envisioned. Perhaps this is a way of imagining tights in the context of global warming.
It is important to note how artificial intelligence failed to understand many of these inputs. First and foremost, the cosmetic aspect, exemplified in questionnaires with cream, was not rendered in images. Not even with the forcing of prompts, by entering queries like "leg cream", "leg skin mask", "apply cream on legs".
Internal data
An anonymous questionnaire was distributed to employees of the groups CSP International Fashion and The Lycra Company to collect ideas from professionals on key words in order to interrogate AI once more.
The authoritative voices with a wealth of know-how about the product focused in particular on duration and comfort, for which future expectations run high, especially in terms of raw materials and yarns. Veritable product innovations were also considered, such as the 3D printing of custom tights, or the fitting of socks with Hi-Tech devices. All this resulted in a sustainable, recyclable or biodegradable product, in addition to curative and cosmetic properties. There was also great focus on heat regulation: a product capable of heating, but above all cooling or offering sun protection, was envisioned. Perhaps this is a way of imagining tights in the context of global warming.
It is important to note how artificial intelligence failed to understand many of these inputs. First and foremost, the cosmetic aspect, exemplified in questionnaires with cream, was not rendered in images. Not even with the forcing of prompts, by entering queries like "leg cream", "leg skin mask", "apply cream on legs".
Sustainability
Sustainability emerged as one of the most significant issues, however as with the input "cream", artificial intelligence struggled to re-elaborate it in terms of more than just a simple landscape or context. Entering a visual suggestion proved necessary in order to convey the idea of a product created with sustainable materials, including stringent indications such as "compostable tights of the future" as opposed to just "sustainable tights", or "tights made of sustainable materials".
LYCRA®
The LYCRA® brand has always been a guarantee of perfect fit and comfort; its global reputation worked to our advantage in the image generation process, yielding results that were consistently relevant and coherent.
Sustainability
Sustainability emerged as one of the most significant issues, however as with the input "cream", artificial intelligence struggled to re-elaborate it in terms of more than just a simple landscape or context. Entering a visual suggestion proved necessary in order to convey the idea of a product created with sustainable materials, including stringent indications such as "compostable tights of the future" as opposed to just "sustainable tights", or "tights made of sustainable materials".
LYCRA®
The LYCRA® brand has always been a guarantee of perfect fit and comfort; its global reputation worked to our advantage in the image generation process, yielding results that were consistently relevant and coherent.
Packaging
Interest in packaging was divisive. While many companies considered communication and marketing in general to be crucial, they also recognised the centrality of packaging, without going into detail. This interesting and curious finding led us to query Artificial Intelligence on how it would evolve in the future.
Automation
Just like with packaging, professionals imagined a future scenario of socks, in which automation is more or less the same as today. Thanks to in-depth interviews with management, a margin of automation emerged, which in all likelihood will be applied to the part of the man-machine interface during the prototyping phase. Leaders of the sector are already presenting significant innovations in support of this.
Packaging
Interest in packaging was divisive. While many companies considered communication and marketing in general to be crucial, they also recognised the centrality of packaging, without going into detail. This interesting and curious finding led us to query Artificial Intelligence on how it would evolve in the future.
Automation
Just like with packaging, professionals imagined a future scenario of socks, in which automation is more or less the same as today. Thanks to in-depth interviews with management, a margin of automation emerged, which in all likelihood will be applied to the part of the man-machine interface during the prototyping phase. Leaders of the sector are already presenting significant innovations in support of this.
Consumer vision
The project continued with the distribution of the questionnaire to consumers, mainly subscribers to the Oroblù newsletter. Therefore respondents were an international population and tended to be interested in the topic.
Consumer Vision
The project continued with the distribution of the questionnaire to consumers, mainly subscribers to the Oroblù newsletter. Therefore respondents were an international population and tended to be interested in the topic.
What immediately emerged from the answers was a rift between those who use tights as a fashion product, so with particular attention to design, and those who use them in tone with skin, much like a cosmetic product, and in this case, colour is a decisive factor.
Interesting findings emerged on sustainability, which was rarely mentioned as one of the decisive factors for the selection of tights today and lagging behind resistance, comfort and design when envisioning tights 50 years now. This goes against the grain of the idea of professionals. Much the same happened with technology. While the company vision of the distant future is embedded in technological uses, consumers saw this innovative aspect as marginal. The medical and curative field was also the most frequently mentioned by the general public, however just like for cosmetic applications, artificial intelligence was unable to come up with pertinent images.
What immediately emerged from the answers was a rift between those who use tights as a fashion product, so with particular attention to design, and those who use them in tone with skin, much like a cosmetic product, and in this case, colour is a decisive factor.
Interesting findings emerged on sustainability, which was rarely mentioned as one of the decisive factors for the selection of tights today and lagging behind resistance, comfort and design when envisioning tights 50 years now. This goes against the grain of the idea of professionals. Much the same happened with technology. While the company vision of the distant future is embedded in technological uses, consumers saw this innovative aspect as marginal. The medical and curative field was also the most frequently mentioned by the general public, however just like for cosmetic applications, artificial intelligence was unable to come up with pertinent images.
Resistance
Resistance and duration remain key points and often tie in with the material. It is expected that the issue of stretch marks, tears and fragility in general will be resolved in the future. It appears that no one associates this advantage with an environmental factor and Oroblù is working hard on this point, already striving to provide products that stand the test of time and therefore, environmentally friendly.
Design
It is also interesting to note that in addition to material, resistance and duration, just like employees, consumers are also highly attentive to design. The fashion factor is highlighted in a number of ways. There is a lot of talk of "appearance" in terms of elegance, femininity and sensuality as important factors in the present, up to the explicit highlighting of "originality" and "design" as characteristics for tights of the future.
Resistance
Resistance and duration remain key points and often tie in with the material. It is expected that the issue of stretch marks, tears and fragility in general will be resolved in the future. It appears that no one associates this advantage with an environmental factor and Oroblù is working hard on this point, already striving to provide products that stand the test of time and therefore, environmentally friendly.
Design
It is also interesting to note that in addition to material, resistance and duration, just like employees, consumers are also highly attentive to design. The fashion factor is highlighted in a number of ways. There is a lot of talk of "appearance" in terms of elegance, femininity and sensuality as important factors in the present, up to the explicit highlighting of "originality" and "design" as characteristics for tights of the future.
Comfort
Comfort is of paramount importance to the consumer. It emerged both as a characteristic in tights of the future, second only to resistance, as well as an issue to be solved: size, elasticated waist, stitching, etc. It is interesting to note how professionals approached the topic not so much as a problem, but as a chance to offer possible solution, with talk of a custom-focused future. It is also amusing to note how AI did not have the means to generate comfortable looking tights and, just like with perfumes, it tried to convey the sensation by recreating a padded background.
Man
Right from the outset artificial intelligence envisaged a product not necessarily linked to gender. This trend also emerged from data collected at the company, although less significantly than in those collected from consumers. It appears that associating men with tights is only difficult in terms of aesthetic habits and not so much in technical terms. Effectively queried AI can help us to envision this new aesthetic concept.
Comfort
Comfort is of paramount importance to the consumer. It emerged both as a characteristic in tights of the future, second only to resistance, as well as an issue to be solved: size, elasticated waist, stitching, etc. It is interesting to note how professionals approached the topic not so much as a problem, but as a chance to offer possible solution, with talk of a custom-focused future. It is also amusing to note how AI did not have the means to generate comfortable looking tights and, just like with perfumes, it tried to convey the sensation by recreating a padded background.
Man
Right from the outset artificial intelligence envisaged a product not necessarily linked to gender. This trend also emerged from data collected at the company, although less significantly than in those collected from consumers. It appears that associating men with tights is only difficult in terms of aesthetic habits and not so much in technical terms. Effectively queried AI can help us to envision this new aesthetic concept.
The importance of data
In the age of information, data collection is a crucial tool for understanding and modelling reality. This aspect was palpable in the second phase of the process, when data collected from CSP International and The Lycra Company staff as well as from the general public, proved to be crucial.
0The importance of data
In the age of information, data collection is a crucial tool for understanding and modelling reality. This aspect was palpable in the second phase of the process, when data collected from CSP International and The Lycra Company staff as well as from the general public, proved to be crucial.
Data collection using questionnaires and the analysis of AI-generated images gave rise to an in-depth understanding of the requirements, aspirations and desires of various parties involved. In a world that increasingly sees data collection as a method for probing and interpreting reality, not only has this process become desirable, it is now indispensable. Data can guide innovation and customisation, bringing to life products and services that mirror the requirements and desires of individuals. In an age characterised by complexity and uncertainty, data provide invaluable anchorage for making informed and pondered decisions, enabling targeted dialogue with customers, employees and the general public, bridging the gap between desire and reality.
In conclusion, the project showed the importance of data as a tool for investigation and innovation, while also highlighting the complex challenges emerging in a world grappling with the tension between data-based knowledge and the growing personal reality component. The path to follow will require a careful balance, solid ethics and tireless commitment to understanding and empathy, linking the science of data with the humanity of the people it serves.
Data collection using questionnaires and the analysis of AI-generated images gave rise to an in-depth understanding of the requirements, aspirations and desires of various parties involved. In a world that increasingly sees data collection as a method for probing and interpreting reality, not only has this process become desirable, it is now indispensable. Data can guide innovation and customisation, bringing to life products and services that mirror the requirements and desires of individuals. In an age characterised by complexity and uncertainty, data provide invaluable anchorage for making informed and pondered decisions, enabling targeted dialogue with customers, employees and the general public, bridging the gap between desire and reality.
In conclusion, the project showed the importance of data as a tool for investigation and innovation, while also highlighting the complex challenges emerging in a world grappling with the tension between data-based knowledge and the growing personal reality component. The path to follow will require a careful balance, solid ethics and tireless commitment to understanding and empathy, linking the science of data with the humanity of the people it serves.
Tights of the Future
So, what are the tights of the future? Can they be imagined by a person? Can they be imagined by a machine?
Tights of the Future
So, what are the tights of the future? Can they be imagined by a person? Can they be imagined by a machine?
A machine cannot ignore requests directed at it, and it will always try to return the best possible result, even with scarce or conflicting data; in contrast, a person can choose not to answer. Instead, our survey was met with great interest: both those working towards the future and users of tomorrow were eager to submit answers that were characterised by significant creative efforts when envisioning the future. Tights of the future will have to be resistant, long-lasting, comfortable, sustainable, curative, attractive, but perhaps most importantly, imaginable, envisioned by people and AI, alone and together.
A machine cannot ignore requests directed at it, and it will always try to return the best possible result, even with scarce or conflicting data; in contrast, a person can choose not to answer. Instead, our survey was met with great interest: both those working towards the future and users of tomorrow were eager to submit answers that were characterised by significant creative efforts when envisioning the future. Tights of the future will have to be resistant, long-lasting, comfortable, sustainable, curative, attractive, but perhaps most importantly, imaginable, envisioned by people and AI, alone and together.
Why try to imagine how tights will be like in 50 years?
The idea came about in celebration of the first 50 years of CSP International Fashion Group, owner of the Oroblù brand, the historic company founded in 1973 in Ceresara, a few kilometres from Lake Garda, in the heart of Mantua's sock district, which has always been the industrial partner of The LYCRA Company, united in their common pursuit of envisioning and anticipating the future with innovative products. Once more CSP rose up to the challenge of a highly inspiring project, grounded in the values of quality, innovation and sustainability, with a distinct orientation towards the future. All these aspects are palpable in each of its products and partnerships.
Why try to imagine how tights will be like in 50 years?
The idea came about in celebration of the first 50 years of CSP International Fashion Group, owner of the Oroblù brand, the historic company founded in 1973 in Ceresara, a few kilometres from Lake Garda, in the heart of Mantua's sock district, which has always been the industrial partner of The LYCRA Company, united in their common pursuit of envisioning and anticipating the future with innovative products. Once more CSP rose up to the challenge of a highly inspiring project, grounded in the values of quality, innovation and sustainability, with a distinct orientation towards the future. All these aspects are palpable in each of its products and partnerships.
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